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About

Citation Path helps brands become visible in AI search—with evidence first.

Citation Path is an evidence-led AI SEO agency. We help growth and marketing teams understand whether ChatGPT, Gemini, Perplexity, AI Overviews, and Bing Copilot mention, cite, or misdescribe their brand.

The work starts with evidence: what AI systems say today, which competitors they cite, which pages are crawlable and extractable, and which content gaps prevent the brand from being a useful answer. Implementation follows only when the roadmap is clear.

Who we serve

B2B SaaS, ecommerce, and professional services teams

  • Growth and marketing leaders who need a staged investment path.
  • SEO and content leads who need page-level fix lists.
  • Founders who want diagnosis before another retainer.
  • Technical marketing leads who need truthful schema and crawl checks.

Positioning

Evidence-led AI SEO for brands that need to be cited, not just ranked. Prompt evidence → page actions → proof you can retest.

How we work

AI visibility work should be specific enough to measure.

01

Test the surfaces

We inspect how AI search engines describe the brand, competitors, category, and priority buyer questions.

02

Improve the pages

Recommendations map to crawlability, schema, answer blocks, internal links, content gaps, and proof signals.

03

Track movement

The work is tied to prompt coverage, citations, AI referrals, assisted conversions, and page-level demand signals.

Standards

Editorial and proof standards.

  • Evidence before implementation.
  • Findings need a URL, owner, and retest path.
  • Schema must match visible content.
  • No guaranteed AI citations.
  • No invented testimonials, ratings, or outcome metrics.

Not a fit if

We will not sell AI SEO theater.

  • Guaranteed ChatGPT, Gemini, or Perplexity citations
  • Fake proof or unsupported claims
  • Mass low-quality AI content before diagnosis
  • Implementation before a prompt and technical baseline