| Which schema types should be used on each template? | Implementation | A template-level schema inventory that maps Organization, WebSite, Service, FAQPage, BreadcrumbList, Article, and WebPage markup to visible content. | Rendered page content, canonical URLs, service definitions, FAQ visibility, breadcrumb trails, author/source details where applicable, and validation output. | Audit schema by template before adding new JSON-LD properties. |
| Can structured data help with AI citations? | Consideration | A balanced answer explaining that schema clarifies entities and relationships but cannot force a citation without crawlable, useful content. | Valid JSON-LD, crawlable HTML, matching visible content, internal links, page purpose, and no hidden or unsupported claims. | Validate schema against visible page content first. |
| Which schema claims should be removed or avoided? | Risk reduction | A do-and-do-not governance list for unsupported reviews, ratings, fake locations, awards, hidden FAQs, and unverifiable claims. | Visible proof for every claim, source fields, review/rating policy checks, location evidence, FAQ visibility, and validation warnings. | Clean risky markup before adding new schema types. |